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What is Master Data and Why Organizations Need It?

By   /  December 21, 2018  /  No Comments

Click to learn more about video blogger Scott Taylor.

The Data Rants video blog series begins with host Scott Taylor “The Data Whisperer.”  The series covers some of the most prominent questions in Data Management such as Master Data, the difference between Master Data and MDM, “truth” versus “meaning” in data, and so much more.

In today’s video blog Scott answers the often complicated question of “What is Master Data?”

About the author

Scott Taylor **The Data Whisperer** has spent over two decades solving Master Data challenges with large global enterprises as well as helping data content owners and innovative tech brands tell their story. As a firm believer in “putting your data to work,” he has enlightened countless business executives to the value of proper Data Management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration – more of the WHY than the HOW. In a variety of strategic marketing, GTM, innovation and consulting roles, Scott has worked with some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft and WPP/Kantar. An avid business evangelist and original thinker, he continually shares his passion for the strategic value of foundational data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of marketing content. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.

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